Tik Tok can no longer be shrugged off as an internet fad, the ‘creative platform has enjoyed a meteoric rise, with one crucial element making it stand out from other socials – music. 

In this third episode of The Kicker Podcast, reporters Oliver Lees and Nic Zoumboulis investigate the app that has everybody scrolling, and ask the question: What effect is it having on the music industry?

Listen here. Or find it where you get your podcasts.